Peta hopes to change the minds of corporate buying stocks
People for the Ethical Treatment of Animals (PETA), has been struggling for the rights of animals since 1980. As a non-profit organization, PETA is supported with around 2 million members and 187 employees for their movements and campaigns. With a total revenue of $34 million in the year 2008 as reported at their official website they could give big impacts including the ability to affect corporations minds and decisions. To do that, PETA has been buying companies’ shares for seven years. Now, PETA has the influence in more than 80 companies to improve the company’s animal welfare policies. This will not only give them the chance to emphasize their needs, but will also give them a greater attention for the organization.
The first strategy is negotiating with decision makers. But if it’s fail, then they will try to propose at shareholder meetings. The struggles are not going through the easy way but those efforts have paid off. Some companies like Ruby Tuesday and even Burger King have asked their suppliers to follow more humane rules than before. As a senior campaigner for PETA, Ashley Byrne said that there are many shareholders who don’t want to support inhumane practices. That’s why it’s also logical that companies would soon change their minds and the way they do their business.
Buying a corporation’s stocks means something big and a little bit unique strategy because PETA has been protesting the corporation’s actions. For the example, on their official website there are some banners which use various similar logos with several companies. For the example, “Mc Cruelty: I’m Hatin’ It” with the yellow symbol which looks very similar with Mc Donald’s symbol. There are some more like “Kentucky Fried Cruelty” and “Lowest of The Low: Torture for Sale”. However, working together with a company while also protesting their actions at the same time seems a little bit of an unusual strategy.